Semalt: The Easiest Way To Optimize Images For SEO
For individuals running e-commerce businesses, image optimization techniques can enhance the digital marketing and online presence. Image optimization helps to increase a website response time as well as improving the UX appearance of your website. In many cases, images work as content and have a chance of ranking in search engine image results. In this guide by Frank Abagnale, the Customer Success Manager of Semalt, you'll find different picture formats, as well as ways to optimize images for SEO.
Use a file name containing keywords
One of the essential techniques of internet marketing is keywords search. Most pictures come in names which represent some codes or dates. It is necessary to include plain English keywords when naming an image file on your website. By using competitive keywords, your website appears on most SERPs of keywords within your chosen niche. Moreover, images increase the appearance of a site on search engines, making the UX and client interaction better than before.
Optimize image Alt Tags
"Alt Tags" are text input which serves as alternatives to the image. When a website fails to load an image efficiently, it creates an alt tag. When a website renders an image efficiently, it is possible for a visitor to see the text alternative by hovering mouse pointer very the site. This feature also contributes to the SEO performance of your website. Successful e-commerce websites have a right way of maintaining their position in the SERPs. You can also include some keywords in the Alt Texts of the images to make them rank on Search engine image search.
Use images of a small file size
The responsiveness of a website can change significantly with the inclusion of small photos. The average load speed of a site should be between 3 to 5 seconds. Putting too many great mages can slow the responsiveness of a website. Moreover, most internet users have a short attention span while viewing a page. You can lose a potential customer due to the delays of a site in loading on time.
Effective image optimization involves selection of an image of the lowest file size while paying attention to the load time and speed.
Use decorative imaging sparingly
Sometimes, a website designer might choose a UX which uses numerous decorative features. For instance, a website can contain images in the logos and buttons. Sometimes, these images can become too many, reducing their website loading speeds. It is always essential to choose a website template which minimizes all the photos as well as decorative aspects of the website.
Make multiple angle shots for a product
Most online shoppers tend to look at other images of the same product. It is essential to strategize the image dimensions of your product and make many informative angles. For instance, let's say you are optimizing a website image for a car. It is essential to include pictures of the front, rear, side vies as well as the interior of the vehicle. Having many images boosts a visitor's confidence and sales as well.